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Explain the dual functions of the external environment and

The External and Internal Environment Short Paper

Explain the dual functions of the external environment and the internal environment and the role of the personnel within both environments. Be sure to include examples to support your thinking.

Format:

- 12 pt font
- Time new roman
- 1" margins
- Atleast 4 pages long not counting the reference and title page.

* Must use Chapter 9 as a resource from my book as well as other scholarly resources -

Hoffman, D., & Bateson, J. (2011). Services Marketing: Concepts, Strategies & Cases. Mason, OH: South-Western College.
ISBN: 978-1-4390-3939-7

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Dissertation: Explain the dual functions of the external environment and

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