Explain the domestic environment uncontrollable elements
Problem: List and briefly explain the domestic environment uncontrollable elements that influence an international marketer.
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What are the external and internal forces for change? What are the three types of buying situations or buy classes? Please explain each of them.
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What are the two primary obstacles to success in international marketing and how do they affect the international marketer?
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What role do fixed costs play in your decision? Why? Do you recommend a price increase? If so, how much?
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