Course Learning Outcomes for Unit V
Upon completion of this unit, students should be able to:
4. Explain how the marketing mix is used to reach the target market.
4.1 Analyze whether a company maintains a competitive advantage in reaching its target market with respect to its distribution (place) strategies.
8. Examine distribution channels and the significance of supply chain management from the standpoint of marketing.
8.1 Explain the distribution channels of a company.
8.2 Describe the benefits of a company using specified physical facilities.
9. Discuss the significance of supply chain and logistics management in marketing.
9.1 Explain why a company