Assignment
This is a continuation of the journey to complete the marketing plan for a product/service which choose in the previous assignment. In a 2 - 3 APA formatted paper you will address the research which you will use for your marketing plan. Begin with a list of the type sources that you will use for your research (i.e. specific journals, books, articles, etc.) Explain the difference in primary and secondary research. Explain whether you will use primary research, secondary research or both for your marketing plan. Also discuss why you feel this type research will be most effective for your marketing plan. Two or more scholarly references are required for this assignment.