1. Explain the difference between incidence vs cooperation as it relates to survey data collection. Use an example of a hypothetical survey project to explain a situation that represents an incidence problem compared to a cooperation problem.
2. In your own words, explain what “selling under the guise of research” or SUGGING is and why it is an ethical concern in the marketing research industry. An example may help you.
3. If someone fills in their age in a blank space on a survey, why is that considered a scale level variable? Be sure to explain the characteristics of a scale level variable in your response.