Question: Explain the difference between e-business and e-marketing. E-business involves a wide range of activities that take place via the Internet. It is divided into five broad categories:
(1) e-tailing;
(2) business-to-business transactions;
(3) electronic data interchanges;
(4) e-mail, instant messaging, blogs, podcasts, and other Web-enabled communication; and
(5) gathering and use of information through Web contacts.
E-marketing transfers the traditional marketing functions of creating, distributing, promoting, and pricing goods and services to the Internet or through digital tools.