Assignment:
Identify at least two target markets your focus company currently serves. Describe those markets in demographic, geographic, and psychographic terms. Keep in mind that we are discussing target markets here, not product mix and product lines.
Identify a new target market you believe would be a growth opportunity for the company. Describe this market demographically and support your recommendation. Don't say none, be creative and support your response.
Does your focus company utilize any special methods of retaining customers through customer relationship marketing?