Explain the core principles of business


1. Explain the core principles of business finance. In particular,

a. The goal of business

b. Both long-term and short-term major financial decisions.   

2. Ssas Shoes has a profit margin below the industry average, but its ROA equals the industry average. How is this possible?

Hint: recall DuPont Identity analysis.

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Financial Management: Explain the core principles of business
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