In a 2-3 page paper, address the following consumer behavior concepts.
Explain the consumer behavior process and its two major perspectives.
Discuss why marketers need to grasp the wants and needs of diverse consumer segments?
Examine how the Internet is changing consumer behavior and the different marketing strategies?
What is the three-stage process of perception which translates raw stimuli into meaning?
Explain briefly the following concepts:the design of a product determines its success, sensory marketing, Sensory thresholds, and marketers use semiotics to create meaning.