Explain the concepts of hybrid and multi-channel systems of, Marketing Management

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Explain the concepts of hybrid and multi-channel systems of

Today, some of the most successful companies are using a hybrid channel system to increase/effectiveness in reaching the consumer. The text provides examples of the success of channel integration.

Explain the concepts of hybrid and multi-channel systems of distribution based on your reading

Find an additional example (beyond those given in our text) of a firm using the multichannel system.

Make the case for how this system is delivering value to the consumer.

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