Problem
A. Describe what is meant by bootstrap marketing. What objectives should a bootstrap marketing plan accomplish? List at least five bootstrap marketing tactics your small business might be able to use successfully.
B. Describe why a small business might gain a competitive edge over its rivals by using a focus on the customer, devotion to quality, paying attention to convenience, concentration on innovation, dedication to service, and emphasis on speed.
C. Explain the concept of total quality management. How is it different from the quality inspection of a final product just before being packaged?
D. Why is it important for a small business to keep existing customers satisfied? How can a company achieve such customer satisfaction?
E. What marketing potential does the Internet offer small business owners?