Explain the concept of the search conversion funnel and why


1. Explain the concept of the search conversion funnel and why it's relevant.

2. Applying the keyword funnel concept, identify keywords and keyword phrases to help develop a better SEO and SEM strategy for the UAB School of Business.

3. Justify your answers by using data from an actual analysis of keywords/phrases and include a description of the analysis performed and/or screen shots.

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Other Subject: Explain the concept of the search conversion funnel and why
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