Discussion Post: Product Strategy, Distribution, Social Media Marketing
Topics
• Setting product strategy
• Introducing new products
• Designing and managing distribution channels
• Defending the practice of social media marketing
Instructions:
A. Title your post according to your selected topic. Have a title page, and attach a Microsoft Word document with your post, in addition to posting directly into the discussion.
B. In at least 600 words, discuss your topic by addressing the following items:
a. Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this section).
b. Examine at least 1 practical application/example for your topic. This must involve the mention of a specific industry or organization, explained in sufficient detail.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.