Explain the concept of ethical fading


Problem: Explain the concept of Ethical Fading.  How it is relevant to Boeing's case?  Explain the possible impact on Boeing and its leadership.  What possible things could have been done to address this - if it had been identified? Be detailed in your finding.

YouTube Videos:

  • What is Ethical Fading? | Simon Sinek
  • How Boeing Lost Its Way
  • Boeing's Fatal Flaw (full documentary) | FRONTLINE

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