PowerPoint and Group Presentation
Questions and Objectives:
1. Select an industry for the Harvard Business School list of industries at https://hbswk.hbs.edu/industries/ and have it approved by your professor via discussion board post.
2. Create a PowerPoint for your group presentation and apply good design techniques (COMP106 would have covered this).
3. Discuss what the industry does and THREE companies that lead in this industry. Discuss how each obtained their leadership role.
4. Discuss innovation that is happening or has happened in this industry and how it affects us as consumers and/or members of society.
5. Discuss with the class one piece of news that is happening in this industry and how it affects industry competition. This item should be different than the innovation topic above.
6. Include at least THREE sources of research on the final slide of your presentation.
7. Deliver your presentation on the due date as provided by your professor. Those away will not obtain a mark for delivery of presentation. Those ill will require a doctor's note and will present at an alternate time arranged with professor. All member should dress professionally and have a speaking part in the presentation.
8. Refer to Rubric for grading specifics.
Self and Peer Evaluations:
Each student must complete a self and peer evaluation form individually. Use the team evaluation form provided. Complete form and upload into Dropbox. You will rate each member, including yourself, on their/your ability to work in a team. Evaluations must be
submitted within 24 hours of case due date, no late submissions permitted. Failure to submit means no grade for this portion of the assignment.
Customer Relationship Management (CRM)
• Details: Explain the concept of CRM at a high-level,
• and then explain some of the large technology solutions that help companies with CRM (e.g. Siebel, Salesforce.com, etc..).
Please note each answers should be to the point and can be explained in 2 minutes. **
How do salespeople contribute to our society? Are there negative aspects of personal selling from a societal perspective? Feel free to provide any examples.
In your own words, how would you describe the marketing mix? How does the act of selling fit into it? Feel free to include examples.
At least 3 sentences. Include reference (APA)