Assignment:
Hill-Rom is a leading B2B firm that dominates a niche in the healthcare industry. Go to https://www.hill-rom.com/usa/, and analyze the product and services offered to hospitals by this firm.
1. Using theoretical aspects , explain the buying process for a hospital that might be interested in this product.
2. Describe how Hill-Rom products or solutions might reduce the total cost-in-use for a hospital (B2B application).
3. Describe how Hill-Rom might also reduce the total cost-in-use for a consumer (B2C application).
4. In reviewing the marketing techniques on this website, is Hill Rom effectively reaching its target market(s)? Using examples from the website substantiate your position with an eye on all four elements of the marketing mix.
Your answer must be a minimum of four pages, doubled-spaced. References should include your textbook plus a minimum of two additional credible references. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.
Course Textbook:
Hutt, M.D., & Speh, T.W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: South-Western.