Explain the buyer decision process and why understanding, Operation Management

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Explain the buyer decision process and why understanding

1. Explain the buyer decision process and why understanding this process is important to marketers. Does it differ from the business buying process? Explain.

2. Describe briefly (through examples) how binary variables significantly enhance the modelling capability in integer linear programming (as compared with standard linear programming)

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Operation Management: Explain the buyer decision process and why understanding

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Operation Management: Explain the buyer decision process and why understanding

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