Explain the brainstorming new business models


Discuss the below:

Review chapters of the Business Model Generation (Osterwalder and Pigneur) book, the authors describe and analyze the canvas, patterns, and design of successful business models.

Q1. What is a Business Model?

Q2. According to the Business Model Generation and/or Strategic Management Concepts and Cases literature, what is a business model? (Discuss/analyze well beyond a definition). You will need at least 2 scholarly articles and subsequent write-up.

The Business Model Canvas

From Business Plan to Business Model

Q3. What role do value propositions perform in successful business models?

Mapping Customer Pains to Value Proposition

Value Proposition Canvas Explained

Q4. How does “Brainstorming New Business Models” by answering the “What If” questions impact successful businesses?

Resources Textbook:

Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Hoboken, NJ: John Wiley & Sons. ISBN: 9780470876411.

Rothaermel, F. T. (2017). Strategic management concepts (Custom 3rd ed.) New York, NY: McGraw-Hill. ISBN: 1259912779

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