Discussion:
Building an Idea Factory
Answer for the following:
• Which companies in these examples appear to be the best pursuers of incremental innovation? Also, of breakthrough innovation? Does one approach seem to work better than the other?
• How well would Apple's approach work at Toyota? How well would Toyota 's CCC21 approach work at Apple?
Resources Website
Building an Idea Factory.
Hof, R. D., Burrows, P., Hamm, S., Brady, D., & Rowley, I. (2004). Building an idea factory. Business Week, (3903), 194-200.