Assignment
1.
• Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective. Be prepared to discuss.
Guerrilla Marketing
Please respond to the following:
• From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.
2.
• Use the Internet to learn about Facebook, Twitter, and other "social media." Describe how you see the potential of these tools to help in a marketing campaign for a small business.
Advertising and Promotion
Please respond to the following:
• From the second e-Activity, determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertize and promote the small business of your choice. Explain your rationale.
• Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.