Explain the bergs engagement with amw


Task:

Berg, D. N. (1977) "Failure at entry," pp. 33-56 in P. Mirvis and D. N. Berg (eds.) Failures in Organization Development and Change. New York: John Wiley.

Case Study Question: Consider Berg's engagement with AMW as an external consultant. What went wrong, why and what could Berg have done differently?

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