Explain the benefits that individual college sports, institutions and conferences gain from owning their own communication networks or signing long-term broadcast contracts.
For example, discuss the impact of CBS' multi-billion dollar television contract with the NCAA? How has it impacted college sports, athletic programs, student-athletes and coaches and the coverage of NCAA sports?
The writing assignment must follow APA format and be sure to include citations for quotations and paraphrases with references in APA style.