Problem:
The GreatestColas Board of Directors read your article in EOA's monthly magazine and was duly impressed. As a result, they wish to create a company wide focus on ethics, but they do not know where to begin and are seeking your guidance. They want to understand on what to base a corporate ethics education policy. The Board asks that you explain the origins of business law and ethical concepts, even going back to ancient times. They ask that you define ethics and explain corporate ethics. Finally, give samples of corporate ethics programs and various ethical policy models. Prepare a presentation to be delivered to the company's Board of Directors.
Explain the basic elements of normative ethical theory.