Explain the aspects of an effective communication strategy


1. Explain the role of reach, frequency and impact in setting advertising strategy. Explain when and where each of these is important to achieve.

2. Explain the aspects of an effective communication strategy. Break down and explain each of its elements.

3. Explain the role of regression models in forecasting. That is, how is trend projection able to forecast?

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Operation Management: Explain the aspects of an effective communication strategy
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