Problem
Provide a brief response to the following assessment questions.
There are different algorithms used to identify frequent itemsets in order to perform association rule mining such as Apriori, FP Growth and Mafia Algorithm. All algorithms have distinct advantage and disadvantages and need to be chosen given a specific data analysis problem.
a) In your own words, explain the Apriori Algorithm and it's approach.
b) What are the possible advantages and disadvantages of Apriori Algorithm?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.