Assignment: Demonstration of Proficiency
By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:
• Competency 1: Describe the historical development of the humanities from the prehistoric era to the present.
o Describe how the visual arts developed in the 17th through 20th centuries.
• Competency 2: Examine the forms of expression that instantiate the arts and humanities.
o Explain the aesthetic principles expressed in the visual arts.
• Competency 3: Integrate the humanities with everyday life.
o Illustrate the use of visual arts in commercial design.
o Assess how visual images in advertising influence our buying habits.
• Competency 4: Communicate effectively in forms appropriate to the humanities.
o Write coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.
Instructions
For this assessment, complete the following:
• Write a 4-6-page essay explaining the aesthetic principles expressed in visual arts and describe how they changed from the Baroque period through the early twentieth century.
o Which basic features were preserved through the centuries, and which changed dramatically?
o How do you think artists choose which styles to employ in their own work?
• Consider how these styles are exemplified in commercial design during our own time. Collect eight or ten visual images from web sites and advertisements and explain how they incorporate traditional elements of visual design.
o Are our decisions to purchase items of clothing, jewelry, automobiles, appliances, and services influenced significantly by the visual forms in which they are presented?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.