Problem:
You and your family go out for pizza every Friday night. You go to the same restaurant because the pizza is great. The service, however, is only okay. Last month you received particularly bad service and the pizza was not cooked properly. Since then you have tried different restaurants and have discovered two restaurants with good service and a cheaper price. There is one problem: the pizza is not as good as the original restaurant. Describe your switching dilemma and ultimate decision and action.