Your Brand Extension Marketing Plan (BEMP)
Now that you are completing the final Brand Extension Marketing Plan, take a few moments to reflect on the process.
Explain some of the challenges you encountered while creating your completed Brand Extension Marketing Plan Project.
What were some of the lessons you learned? Were there any surprises? If you had it do over again, what might you do differently?
What words of wisdom would you share to help other MBA students who will take this class? Your initial response should be at least 100 words.