Explain some advertising metrics they use to target their, Operation Management

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Explain some advertising metrics they use to target their

1. Explain Fossil's promotional mix and integrating marketing (IMC) for their marketing Strategy

2. Explain some advertising metrics they use to target their consumers.

3. Lastly, what are some recommendations for Fossil to help increase their revenue.

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Operation Management: Explain some advertising metrics they use to target their

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