Assignment: MARKETING, A HEALTHCARE PERSPECTIVE
Topic: Market Segmentation and Consumer Relationship Management
Research a local health care facility or organization that has chosen a niche market to target, and address the following in a 3-5 pages:
• Introduce the organization, and identify the overall population it serves.
• Define a niche market and what makes it so. What is the niche market for this facility?
• Explain the segmentation strategy implemented by this organization.
• Explain how the organization adapts its marketing programs to address that target.
• Do you feel that this approach is or has been effective? What tools did you use to make that decision?
• What would you have done differently?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.