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Explain role of knowledge in todays competitive environment

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• Explain the role of knowledge in today's competitive environment.
• What are some of the potential downsides for firms that engage in a "war for talent"?
• Briefly describe the three generic strategies - overall cost leadership, differentiation and focus
• What are some of the ways that a firm can attain a successful turnaround strategy?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Explain role of knowledge in todays competitive environment

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