Explain psychological affecting consumer behavior


The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?

Request for Solution File

Ask an Expert for Answer!!
Finance Basics: Explain psychological affecting consumer behavior
Reference No:- TGS0518708

Expected delivery within 24 Hours