Explain-product on a global scale to different markets


Discussion:

Respond to the following:

Think of a product you are familiar with, the clothes you are wearing, or the beverage you just drank, or the book you are reading. Identify the challenges that would be involved in distributing this product on a global scale to different markets.

Come up with a new product idea. How might you modify this product to sell it to different global markets? How would you market this product globally?

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Marketing Research: Explain-product on a global scale to different markets
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