Explain product innovation using the theoretical framework, Other Management

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Explain product innovation using the theoretical framework

Problem: Fully specified designs rarely spring, fully formed, from a designer's imagination.

The design activity will generally pass through several key stages: concept generation; concept screening; preliminary design; evaluation and improvement; and prototyping and final design. Use IDEO as case study and explain their product innovation using the theoretical framework

YouTube Video: IDEO: Shopping Cart Design Process

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