The way a company markets their product is essential in the competitive marketplace. In the food industry for instance, Wendy's and McDonalds have taken totally different approaches when it comes to product marketing. Wendy's has taken the adult approach, basically overlooking the market of the children. McDonalds, on the other hand, has long pursued the children's market through their advertising and toy giveaways.
Taking a look at the perspectives of these organizations and their different approaches toward attaching opportunity and facing potential threats, which company do you think is positioned better going forward in the future? Explain each position in detail.