Come up with an idea for a new product. Name each phase separately i.e., Phase 0 Planning and write paragraphs supporting the points in each phase. Make sure you include the different departments in each phase and highlight how they cross-functionally work together. Concentrate on the different departments working together i.e., Product Design and Manufacturing, etc. and using terms from the book i.e., Order Winners, etc. Make sure you have a separate section for each of the 6 phases (phase 0 through phase 5) and that each phase is titled separately on your paper
Remember, you are trying to launch a product that will be a success so make sure you sell your points. Make the class want to buy your product.
Written exam paper must be 5+ pages long not including pictures and diagrams. This can be double spaced with a font of 12 or smaller.