Assignment:
Q1. Explain in details the process of marketing research
Q2. Give the type of Scale, the following belongs to
1. Temperature measured on Kelvin scale
2. Military Ranks
3. Social Security Number
4. Number of passengers on busses from Delhi to Mumbai
5. Amount of Money collected
6. Dimension's of a plot of land
(b) Design a questionnaire to study the impulse buying behavior of consumers in a grocery store.
Q3. Explain Non Probability sampling methods. Give one example of each.
Q4. Compare and contrast the exploratory, descriptive, and causal research designs
Q5. When selecting the use of a neutral alternative in dichotomous questions what considerations should be kept in mind?
Attachment:- Assignment.rar