Explain methods for conducting a cost-benefit analysis


Problem: Answer the following questions:

Q1. What is the cost-benefit analysis? What are the different costs involved in cost-benefit analysis? Write your answer in 100-150 words.

Q2. Explain the following two (2) methods for conducting a cost-benefit analysis for high priority change requirements and opportunities in 50-100 words each:

a) Return-on-investment analysis b) Net present value.

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Marketing Management: Explain methods for conducting a cost-benefit analysis
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