Assignment
Create a product/service that does not exist, it does not have to be physical possible. I created a product (technology) that communicates with the human brain practically the frontal lobe to capture data of the last 20 minutes of someone's deaf. The name of the product is Marco-Lobe. My main goal is to decrease the number of unsolved murder cases in the US. We plan on to partner up with Department of Justice to help solve cases and Microsoft for technology purposes.
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Prepare a 3 to 5 pages paper covering the points below
1) Develop promotion strategy
2) Advertising
3) PR
4) Sales and social media
5) Plan a promotions budget
6) Explain measures of success that will be used to evaluate
7) Explain how IMC will be implemented
8) Discuss pricing strategy
Prepare a 2 to 3 page paper covering the points below
Write an Executive Summary
1) Why new product is needed
2) How it fits into company strategy
3) Why it will be successful
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.