Explain level of measurement used for survey questions


Develop a problem statement using the business problem selected in Week Two, which can be addressed with survey research.

• Write a 10- to 13-question survey to collect primary data regarding your selected problem statement. You will not administer this survey as part of this assignment.

• Include a mixture of categorical (nominal and ordinal) and quantitative (interval and ratio) variables in your survey questions.

• Write a 700- to 1,050-word analysis of your survey. In your analysis, include the following:

• Explain how the proposed survey addresses your problem statement.
• Determine if your survey questions are appropriate for researching your business problem, and explain why they are.
• Identify the level of measurement being used for each of your survey questions.
• Explain which ethical implications must be considered when developing survey questions.

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