1. Carry out five forces analysis for Airbus. Explain industry forces which pose most serious challenges to airbus?
2. Describe what preemptive activities have Airbus taken to neutralize industry forces which challenge its profitability?
3. Write down macro environmental forces have impacted Airbus and its competitors in aerospace industry?
4. Describe Boeing's response to Airbus strategy at different points along timeline presented in case. How would you classify Boeings response?