In 200+ words please explain in your own words. Why we look at tailoring business models to existing conditions and different industry environments. But I thought that in starting a business, or in fact growing a business, you need to “stand out” from the crowd. You need to distinguish yourself and your business. So just how important then in your opinion, is tailoring the business models? Select a business that that either already exists, or you would love to start, and support your thoughts. Show us why it is, or is not, important to tailor the models.