Explain importance of forecasting in strategic marketing, Marketing Management

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Explain importance of forecasting in strategic marketing

Question I

Topic: Internal Analysis,

Google LLC has been recognized as most powerful company in the world due to it market dominance, data collection and technological advantages in the area of artificial intelligence. Identify five Google's organizational competencies.

Question II

Topic: Developing Future Orientation & Strategic Intent,

Explain four importance of forecasting in strategic marketing.

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Marketing Management: Explain importance of forecasting in strategic marketing

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Marketing Management: Explain importance of forecasting in strategic marketing

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