Discussion Post: Designing the Communication Platform
Introduction: There are a variety of communication platforms to reach customers. Some of the newer forms of communication include social media and mobile marketing. In addition, micromodels are used to concentrate on a consumer's specific responses to communications.
Scenario: The UDesignCookie Company (UDC) creates cookies made to order online for shipment anywhere in the world. Customers design their own cookies with either a vanilla, chocolate or chocolate chip cookie dough as a base, and then can add any of the more than 50 condiments from various nuts to cinnamon chips to cranberries. The minimum order is two dozen and the price is $50. Shipping is free. So far the company has been promoting their product via the Internet.
o Choose five of the eight communication platforms provided and explain how you would help promote UDC business while keeping the costs low, since they are a start-up company with limited resources.
o Which micromodel on p. 563 would be most relevant for a new pen product? Why?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.