Problem
When companies innovate new products, consumers follow a pattern of when they adopt the new product into their lives.
i. Use the Categories of Adopters chart to help you define each category and provide an example of a person buying a product for each.
ii. Once you have defined and understood each category, explain how you fit into the chart, providing examples of when you bought certain products and how that made you fit into a specific category.
iii. Lastly, pick a product you purchased and then explain how a company could augment the product or the marketing to speed up your category position so that you would adopt the product even faster.