Discussion Post: Consumer Behavior
• Discuss how you can apply the concepts learned in this course (aka Consumer Behavior) to your current or future career. How might the lessons you have learned positively impact your career success? Refer back to the Study guide below for a recap on the units then incorporate what you took from the study guide into your answer.
• Select a current or past music icon, and discuss his or her impact on consumer buying habits. Think about the music icon's behavior, personality, dress, and his or her music. Also, feel free to discuss whether the artist reaches multiple generations and if the buying habits are equally impacted.
• Discuss how buying behaviors vary between different subcultures. Do you think ethnic subcultures, religious subcultures, or age subcultures have the biggest influence? Why? Bring specific examples into the discussion.
• Think about a recent purchase you made that was totally influenced by marketing, advertising, or social media marketing. From the standpoint of post-purchase reflection, was this influence a positive or negative experience? Explain your rationale.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.