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Explain how would you structure an advertising agency

Discussion Post: Advertising, Media and Branding

A. What does ‘brand positioning' mean? Write your Brand's Positioning Statement.

B. Explain how would you structure an Advertising Agency to service your Brand. Explain the role of the different working units.

C. Find a visual advert created for your brand. Explain the Creative Strategy behind it by analyzing the following: (a) Target Group (b) Communication Objective (c) USP and Reason Why?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Explain how would you structure an advertising agency

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