1. Explain how web profiling is supposed to benefit both consumers and businesses.
2. How would you describe the top 10 retailers as a group? Do they account for a small or a large percent of online business, for example?
3. What are two major segments of travel? Which one is growing the fastest and why?
4. Explain the difference between a horizontal market and a vertical market.
5. How has the internet impacted the content that newspapers can offer?