Assignment task:
(a) In a couple of sentences, explain the idea of the "Long Tail," originating to Chris Anderson's Wired article (paywalled) and his book The Long Tail: Why the Future of Business Is Selling Less of More (we provide a summary from The Business Source on Brightspace). (b) The article "From Niches to Riches: Anatomy of the Long Tail" seems to provide empirical evidence in support of the Long Tail idea. Yet, the article "Digital Music and the Death of the Long Tail" seems to argue that at least in the case of Digital Music the "Superstar effect" trumps the "Long Tail." Briefly explain how we can reconcile these two research findings.