Question: Explain how the social-cultural environment influences marketing. The social-cultural environment is the relationship between marketing, society, and culture. To remain competitive, marketers must be sensitive to society's demographic shifts and changing values, which aff ect consumers' reactions to diff erent products and marketing practices. Marketers must consider the increasing importance of cultural diversity, both in the United States and abroad. Changing societal values have led to consumerism, the social force within the environment designed to aid and protect the consumer by exerting legal, moral, and economic pressures on business. Consumer rights include the following:
(1) the right to choose freely,
(2) the right to be informed,
(3) the right to be heard, and
(4) the right to be safe.